![]() The key to the name was pushing it out under the SweeTarts brand so the candy became the SweeTarts ropes. The name rope was just a simple description of the candy for what it was. It’s about the same length as a Twizzler and it has a soft but tart filling inside. If you take a look at this candy, it almost resembles a rope. SweeTarts was always a high-selling brand by Nestle so they jumped on an opportunity to attract people to this line by adding to the SweeTarts line with ropes (previously Kazoozles) and several other fun new candies around the same time. It was a great way to take a delicious treat and reinvent the wheel with Nestle at the forefront of the system. In this case, Kazoozles became SweeTarts Ropes in 2015 when Nestle changed the name and the branding and launched a whole new identity for their Sweet Tarts line. READ MORE: Crystal Pepsi (History, Pictures & Commercials) A lot of classic candies were changed or discontinued and then some like Kazoozles were made into something different but still exactly the same. The Wonka line was absorbed by Nestle and pretty much totally re-branded at some point. Wonka candy had almost the exact same thing as called Kazoozles. They have always been under Nestle as this name and the particular type of candy but the inspiration and the candy itself actually came from the earlier creation that was part of the Wonka candy line. Who Owns SweeTarts Ropes?Īt this time, SweeTarts Ropes are owned and produced by Nestle. In just a few short years, these tart and sweet candy ropes have come a long way and made a bit impression. The brand has since built onto the line with other flavors and even some different options for types of SweeTarts Ropes. The tasty treats that are both sweet and tart came out as a cherry punch flavor in 2015. They were the segue to the return of the SweeTarts brand after a hiatus and the ropes were THE PRODUCT of the launch at that time.Īt the same time, several other candies were launched under the SweeTarts name as well. SweeTarts Ropes as we know them were introduced to the world in 2015. In fact, the brand disappeared for a while there. It’s the same great concept but when SweeTarts changed ownership from Wonka to Nestle, a lot of things changed. SweeTarts Ropes actually stemmed from a candy from Wonka that was called Kazoozles. ![]() The ropes come in a ton of different varieties now but you can always find the classic flavor option and it comes in various packaging sizes as well so you can get some just for you or get a package to share. You get a modern twist to a classic candy but you still keep the same great qualities that SweeTarts were always known for and the things that people loved most about them even. It was the perfect way to re-launch the brand and add new and exciting things to the collection and it seemed to go over really well. READ MORE: Baby Bottle Pops (History, Flavors & FAQ) All of those things came out early in 2015, along with Sweet Tart Ropes. ![]() They also introduced several other SweeTarts items at the same time, including chewy sours, mini chewy tarts, gummies, and even a SweeTarts roll. The ropes are considered to be a marque product for that effort. SweeTarts produced the ropes in an effort to highlight the brand. In today’s world, this is a remarkable quality that really stands out for us. They are loaded with sugary sweetness but they still have this going for them. One unique quality about SweeTarts ropes is that they are made with no artificial colors or flavors. The ropes are both soft and chewy and about the same length as a Twizzler. Now, SweeTarts ropes actually come in a few different flavor options as well but the original flavor was cherry punch.Ĭherry punch brought together cherry tartness and a sweet punchy filling. There was a press release around the time that these came to market and it described the ropes as an “electrifying burst of sweet and tart flavor combinations”. Wonka sold to Nestle and this candy was rebranded and re-released as SweeTarts Ropes in 2015. Kazoozles had exactly the same concept and style. Interestingly enough, SweeTarts Ropes was actually originally going to be called Kazoozles instead of Ropes. The goal behind the ropes was just to find another fun and unique way to use sweet and tart flavors like the brand is known for. ![]() SweeTarts Ropes have only been out for a few short years.
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